Sunday 23 October 2011

WestJet Customer Care Part I

There are of course many different business strategies and practises, but one has always stood out, the customer comes first.

Pretty simple, right?

Well, these days this practise has seemed to fall by the wayside while companies focus on profits rather than customer service. But it would stand to reason; if you put customers first won’t that benefit profits, as well as the company’s brand? First and foremost customers care about how they’re treated. This will keep the customer coming back, and in turn lead to good word-of-mouth.
WestJet is at least one company that hasn’t seemed to give up this practise, at least when it comes to airlines. They’ve always seemed to set themselves apart with their focus on customer satisfaction and making flying with WestJet fun, friendly and affordable.

While this practise seems great on paper, how does it actually work in the real world?

Well, after flying with WestJet, as well as many other airlines their customer service does stand out. One thing I’ve noticed, at least while in the air, is the service of the stewards and stewardesses. They always seem to care and definitely put your needs first. I feel this is very important since I find flying really uncomfortable. The last thing you want on top of motion sickness, bad food and being cramped into a plane like sardines is unfriendly service.

Next Post: WestJet Customer Care Part II: WestJet’s “Care-antee.”

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