Welcome!
In this blog rather than just listing facts about WestJet I want to explain some of their business practises and values as well. Since formed WestJet has tried to separate themselves from other airlines. They’ve always had a unique way of running their company and marketing themselves so I want to use this blog to explain what they do differently.
The questions I want to raise and answer are:
1. Why does WestJet focus so much on the customer as opposed to other aspects of their company?
2. How does WestJet treat their employees? What is it like to work at WestJet? What are some of the benefits of working for WestJet?
3. How does WestJet compare to other airlines and what do they do differently?
4. How do they market themselves?
Next Post: WestJet’s Customer Care Part I
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